A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
All business students need to know the same things! The non-culture-specific nature of communication needs
Tekijät: Goby Valerie
Kustantaja: Sage
Julkaisuvuosi: 1999
Lehti:: Journal of Business and Technical Communication
Tietokannassa oleva lehden nimi: Journal of Business and Technical Communication
Lehden akronyymi: J BUS TECH COMMUN
Vuosikerta: 13
Numero: 2
Aloitussivu: 179
Lopetussivu: 189
Sivujen määrä: 11
ISSN: 1050-6519
DOI: https://doi.org/10.1177/1050651999013002003
Verkko-osoite: https://api.elsevier.com/content/abstract/scopus_id/22644448829
Tiivistelmä
This article challenges the conventional approach to cross-cultural communication teaching that instructs students to adapt their communication styles to different cultures by providing them with details about the particular practices of these cultures. It argues for an approach that focuses on common principles of effective communication by pointing out some limitations of the current culture-specific approach and presenting a pilot study that indicates the commonality of communication needs. it suggests some ways to find a different approach for studying international communication and shows that some current research is, in fact, moving in that direction.
This article challenges the conventional approach to cross-cultural communication teaching that instructs students to adapt their communication styles to different cultures by providing them with details about the particular practices of these cultures. It argues for an approach that focuses on common principles of effective communication by pointing out some limitations of the current culture-specific approach and presenting a pilot study that indicates the commonality of communication needs. it suggests some ways to find a different approach for studying international communication and shows that some current research is, in fact, moving in that direction.
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