A1 Refereed original research article in a scientific journal
All business students need to know the same things! The non-culture-specific nature of communication needs
Authors: Goby Valerie
Publisher: Sage
Publication year: 1999
Journal:: Journal of Business and Technical Communication
Journal name in source: Journal of Business and Technical Communication
Journal acronym: J BUS TECH COMMUN
Volume: 13
Issue: 2
First page : 179
Last page: 189
Number of pages: 11
ISSN: 1050-6519
DOI: https://doi.org/10.1177/1050651999013002003
Web address : https://api.elsevier.com/content/abstract/scopus_id/22644448829
Abstract
This article challenges the conventional approach to cross-cultural communication teaching that instructs students to adapt their communication styles to different cultures by providing them with details about the particular practices of these cultures. It argues for an approach that focuses on common principles of effective communication by pointing out some limitations of the current culture-specific approach and presenting a pilot study that indicates the commonality of communication needs. it suggests some ways to find a different approach for studying international communication and shows that some current research is, in fact, moving in that direction.
This article challenges the conventional approach to cross-cultural communication teaching that instructs students to adapt their communication styles to different cultures by providing them with details about the particular practices of these cultures. It argues for an approach that focuses on common principles of effective communication by pointing out some limitations of the current culture-specific approach and presenting a pilot study that indicates the commonality of communication needs. it suggests some ways to find a different approach for studying international communication and shows that some current research is, in fact, moving in that direction.
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