A4 Refereed article in a conference publication
The relationship between player types and gamification feature preferences
Authors: Lobna Hassan, Jere Rantalainen, Nannan Xi, Henri Pirkkalainen, Juho Hamari
Editors: Jonna Koivisto, Mila Bujic, Juho Hamari
Conference name: GamiFIN Conference
Publisher: CEUR-WS
Publication year: 2020
Journal: CEUR Workshop Proceedings
Book title : GamiFIN Conference 2020
Journal name in source: CEUR Workshop Proceedings
Series title: CEUR workshop proceedings
Volume: 2637
First page : 11
Last page: 20
ISSN: 1613-0073
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/50408842
In this study, we investigate how users’ general gaming preferences (i.e. on dimensions of achievement, immersion and social orientations) are related to their perception of the (enjoyment, usefulness, ethicalness motivationability and continued use) of different gamification features. The study was amongst 144 students as a vignette study, framed in the context of gamification of the Moodle educational platform. The results show that, while achievement–orientation in gaming preferences is positively associated with perceptions of achievement–related gamification features, immersion and social gaming orientations had little, if any, positive associations with the different perceptions related to gamification features. While the results indicate that achievement-related gamification may be preferred by achievement-oriented players, overall players’ gaming preferences types may not be a comprehensive predictor for gamification preferences.
Downloadable publication This is an electronic reprint of the original article. |