A4 Refereed article in a conference publication

The relationship between player types and gamification feature preferences




AuthorsLobna Hassan, Jere Rantalainen, Nannan Xi, Henri Pirkkalainen, Juho Hamari

EditorsJonna Koivisto, Mila Bujic, Juho Hamari

Conference nameGamiFIN Conference

PublisherCEUR-WS

Publication year2020

JournalCEUR Workshop Proceedings

Book title GamiFIN Conference 2020

Journal name in sourceCEUR Workshop Proceedings

Series titleCEUR workshop proceedings

Volume2637

First page 11

Last page20

ISSN1613-0073

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/50408842


Abstract

In this study, we investigate how users’ general gaming preferences (i.e. on dimensions of achievement, immersion and social orientations) are related to their perception of the (enjoyment, usefulness, ethicalness motivationability and continued use) of different gamification features. The study was amongst 144 students as a vignette study, framed in the context of gamification of the Moodle educational platform. The results show that, while achievement–orientation in gaming preferences is positively associated with perceptions of achievement–related gamification features, immersion and social gaming orientations had little, if any, positive associations with the different perceptions related to gamification features. While the results indicate that achievement-related gamification may be preferred by achievement-oriented players, overall players’ gaming preferences types may not be a comprehensive predictor for gamification preferences.


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Last updated on 2024-26-11 at 21:36