A3 Refereed book chapter or chapter in a compilation book
Digital leadership and sustainable market shaping
Authors: Kaartemo, Valtteri; Mele, Cristina; Russo-Spena, Tiziana
Editors: Munoz, J. M.
Publisher: Edward Elgar Publishing
Publication year: 2025
Book title : Digital Leadership: Concepts and Cases
Journal name in source: Digital Leadership: Concepts and Cases
First page : 110
Last page: 127
ISBN: 978-1-0353-2123-0
eISBN: 978-1-0353-2124-7
DOI: https://doi.org/10.4337/9781035321247.00014
Web address : https://doi.org/10.4337/9781035321247.00014
Abstract
This chapter explores how smart nudging can promote sustainable market shaping. It highlights the role of cognitive technologies such as artificial intelligence, machine learning, and robotics in fostering transformative changes in market practices. The chapter situates this discussion within the context of service ecosystems, emphasizing the need for holistic approaches to sustainability that involve designing and shaping markets through digital strategies. By combining the concepts of smart nudging and digital leadership, the chapter contributes to understanding how digital tools can be leveraged to achieve sustainable market transformation, thus filling a gap in existing research on the intersection of cognitive technologies, market shaping, and sustainability.
This chapter explores how smart nudging can promote sustainable market shaping. It highlights the role of cognitive technologies such as artificial intelligence, machine learning, and robotics in fostering transformative changes in market practices. The chapter situates this discussion within the context of service ecosystems, emphasizing the need for holistic approaches to sustainability that involve designing and shaping markets through digital strategies. By combining the concepts of smart nudging and digital leadership, the chapter contributes to understanding how digital tools can be leveraged to achieve sustainable market transformation, thus filling a gap in existing research on the intersection of cognitive technologies, market shaping, and sustainability.
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