A3 Vertaisarvioitu kirjan tai muun kokoomateoksen osa
Digital leadership and sustainable market shaping
Tekijät: Kaartemo, Valtteri; Mele, Cristina; Russo-Spena, Tiziana
Toimittaja: Munoz, J. M.
Kustantaja: Edward Elgar Publishing
Julkaisuvuosi: 2025
Kokoomateoksen nimi: Digital Leadership: Concepts and Cases
Tietokannassa oleva lehden nimi: Digital Leadership: Concepts and Cases
Aloitussivu: 110
Lopetussivu: 127
ISBN: 978-1-0353-2123-0
eISBN: 978-1-0353-2124-7
DOI: https://doi.org/10.4337/9781035321247.00014
Verkko-osoite: https://doi.org/10.4337/9781035321247.00014
Tiivistelmä
This chapter explores how smart nudging can promote sustainable market shaping. It highlights the role of cognitive technologies such as artificial intelligence, machine learning, and robotics in fostering transformative changes in market practices. The chapter situates this discussion within the context of service ecosystems, emphasizing the need for holistic approaches to sustainability that involve designing and shaping markets through digital strategies. By combining the concepts of smart nudging and digital leadership, the chapter contributes to understanding how digital tools can be leveraged to achieve sustainable market transformation, thus filling a gap in existing research on the intersection of cognitive technologies, market shaping, and sustainability.
This chapter explores how smart nudging can promote sustainable market shaping. It highlights the role of cognitive technologies such as artificial intelligence, machine learning, and robotics in fostering transformative changes in market practices. The chapter situates this discussion within the context of service ecosystems, emphasizing the need for holistic approaches to sustainability that involve designing and shaping markets through digital strategies. By combining the concepts of smart nudging and digital leadership, the chapter contributes to understanding how digital tools can be leveraged to achieve sustainable market transformation, thus filling a gap in existing research on the intersection of cognitive technologies, market shaping, and sustainability.
Turun yliopiston Tutkimustietojärjestelmän portaali