The Base of the Pyramid Markets in Africa: Opportunities and Challenges

: Muthuri Judy N., Farhoud Mohamed

: Judy N. Muthuri, Marlen Gabriele Arnold, Stefan Gold, Ximena Rueda

: 2020

: Base of the Pyramid Markets in Africa : Innovation and Challenges to Sustainability

: 978-1-138-38913-7

: 978-0-429-42417-5