A3 Refereed book chapter or chapter in a compilation book

The Base of the Pyramid Markets in Africa: Opportunities and Challenges



Authors: Muthuri Judy N., Farhoud Mohamed

Editors: Judy N. Muthuri, Marlen Gabriele Arnold, Stefan Gold, Ximena Rueda

Publication year: 2020

Book title : Base of the Pyramid Markets in Africa : Innovation and Challenges to Sustainability

ISBN: 978-1-138-38913-7

eISBN: 978-0-429-42417-5

Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/44286863



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Last updated on 2024-26-11 at 20:45