Representing Precarious Work in the Sharing Economy through (De)motivations of Uber Contractors
: Anne-Marie Tuikka, Abayomi Baiyere, Kai Kimppa
: Andreja Pucihar, Mirjana Kljajić Borštnar, Roger Bons, Juergen Seitz, Helen Cripps, Doroteja Vidmar
: Bled eConference
: Maribor, Slovenia
: 2019
: 32nd Bled eConference Humanizing Technology for a Sustainable Society
: 897
: 910
: 978-961-286-280-0
DOI: https://doi.org/10.18690/978-961-286-280-0.47
: http://press.um.si/index.php/ump/catalog/book/418
: https://research.utu.fi/converis/portal/detail/Publication/40649128
The potential contribution of sharing economy to the global
economy is increasing. Despite this, there are unanswered questions
related to corporate social responsibility in the sharing economy. In
this article, we draw from a case study on Uber and its contractors to
understand the precarious work entangled to their relationship in two
contexts. By unpacking the motivating and demotivating dimensions of
this relationship in two context, the United States and Finland, we
explore the underlying phenomenon of precarious work in the context of
sharing economy.
