Managing brand identity and reputation – A case study from Finnish higher education - UTU Research Portal - UTU Research Portal

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Managing brand identity and reputation – A case study from Finnish higher education

: A case study from Finnish higher education

: Suomi Kati

Publisher: Turku School of Economics

: Turku

: 2015

: 978-952-249-430-6

: 978-952-249-431-3

: http://urn.fi/URN:ISBN:978-952-249-431-3