A kaleidoscope of business network dynamics: Rotating process theories to reveal network microfoundations




Kaartemo Valtteri, Coviello Nicole, Nummela Niina

PublisherElsevier

2020

Industrial Marketing Management

91

657

670

1873-2062

DOIhttps://doi.org/10.1016/j.indmarman.2019.01.004

https://doi.org/10.1016/j.indmarman.2019.01.004

https://research.utu.fi/converis/portal/detail/Publication/37605905



Although networks have been the epicenter of research in B2B marketing for many years, our understanding of their dynamics remains in its formative stages. In this paper, we explore how the integration of various process theories broadens our perspective of business network dynamics and allows us to study the microfoundations of network change and stability. Our empirical case shows that as we rotate through each process theory, a new combination of network microfoundations appears. We contribute to the business network literature by: 1) providing a nuanced and refined understanding of network microfoundations; and 2) showing how the use of different process lenses alters the mix of microfoundations revealed.


Last updated on 2024-26-11 at 20:19