A1 Refereed original research article in a scientific journal
A kaleidoscope of business network dynamics: Rotating process theories to reveal network microfoundations
Authors: Kaartemo Valtteri, Coviello Nicole, Nummela Niina
Publisher: Elsevier
Publication year: 2020
Journal: Industrial Marketing Management
Volume: 91
First page : 657
Last page: 670
eISSN: 1873-2062
DOI: https://doi.org/10.1016/j.indmarman.2019.01.004
Web address : https://doi.org/10.1016/j.indmarman.2019.01.004
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/37605905
Although networks have been the epicenter of research in B2B marketing for many years, our understanding of their dynamics remains in its formative stages. In this paper, we explore how the integration of various process theories broadens our perspective of business network dynamics and allows us to study the microfoundations of network change and stability. Our empirical case shows that as we rotate through each process theory, a new combination of network microfoundations appears. We contribute to the business network literature by: 1) providing a nuanced and refined understanding of network microfoundations; and 2) showing how the use of different process lenses alters the mix of microfoundations revealed.
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