A4 Vertaisarvioitu artikkeli konferenssijulkaisussa
Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings
Tekijät: Joni Salminen, Sarem Seitz, Bernard J. Jansen, Tommi Salenius
Toimittaja: Eldon Y. Li, Kathy Ning Shen
Konferenssin vakiintunut nimi: International Conference on Electronic Business
Kustantaja: International Consortium for Electronic Business
Julkaisuvuosi: 2017
Journal: Proceedings of the International Conference on Electronic Business
Kokoomateoksen nimi: 17th International Conference on Electronic Business: Smart Cities, ICEB 2017
Tietokannassa oleva lehden nimi: Proceedings of the International Conference on Electronic Business (ICEB)
Aloitussivu: 106
Lopetussivu: 115
ISSN: 1683-0040
Verkko-osoite: http://iceb.johogo.com/proceedings/2017/ICEB_2017_paper_15-full.pdf
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/Publication/37511928
We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
