Business Model Innovation in European SMEs
- Descriptive analysis of quantitative survey and case survey data
: Marikka Heikkilä, Harry Bouwman
: Andreja Pucihar, Mirjana Kljajić Borštnar, Pascal Ravesteijn, Juergen Seitz, Roger Bons
: Bled eConference
: 2018
: The 31th Bled eConference "Digital Transformation: Meeting the Challenges"
: 543
: 560
: 978-961-286-170-4
: https://domino.fov.uni-mb.si/proceedings
: https://research.utu.fi/converis/portal/detail/Publication/35752677
In this paper we analyse Business Model Innovation (BMI) in European micro, small and medium sized enterprises (SME). We present descriptive findings from our quantitative survey and qualitative case survey on how SMEs are innovating their Business Models. Our survey indicates that 37% of European SMEs innovate their Business Model. We found some differences in BMI depending on the age and industry sectors. We also describe the changes the SMEs make in differing Business Model components when they are improving their Business Model.
