A1 Refereed original research article in a scientific journal
A Measure for Companies' Customer Portfolio Management
Authors: Terho H
Publisher: HAWORTH PRESS INC
Publication year: 2009
Journal: Journal of Business to Business Marketing
Journal name in source: JOURNAL OF BUSINESS-TO-BUSINESS MARKETING
Journal acronym: J BUS-BUS MARK
Volume: 16
Issue: 4
First page : 374
Last page: 411
Number of pages: 38
ISSN: 1051-712X
DOI: https://doi.org/10.1080/10517120902762542
Abstract
Implications: This study gives an extensive, up-to-date review Of customer portfolio management and provides measures for future research on companies' CPM practices and performance. Further, the theory and the field study highlighted several central topics that should be addressed in future CPM studies. The resulting managerial implications derive from the discussion on The key aspects of developing CPM practices in business.
Implications: This study gives an extensive, up-to-date review Of customer portfolio management and provides measures for future research on companies' CPM practices and performance. Further, the theory and the field study highlighted several central topics that should be addressed in future CPM studies. The resulting managerial implications derive from the discussion on The key aspects of developing CPM practices in business.
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