Studies which account for the final customer's perspective are also needed

: Kaartemo, valtteri;Mäntymäki, Matti

: Mickelsson, Jacob; Helkkula, Anu

: 2012

: Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012

: 978-952-232-170-1