A4 Refereed article in a conference publication

Studies which account for the final customer's perspective are also needed

Authors: Kaartemo, valtteri;Mäntymäki, Matti

Editors: Mickelsson, Jacob; Helkkula, Anu

Publication year: 2012

Book title : Innovative Service Perspectives: Proceedings from the AMA SERVSIG International Service Research Conference, Helsinki, Finland, June 7-9 2012

ISBN: 978-952-232-170-1