Understanding continuance intention of mobile instant messaging Motivators and inhibitors




Gan CM, Li HX

PublisherEMERALD GROUP PUBLISHING LIMITED

2015

Industrial Management and Data Systems

INDUSTRIAL MANAGEMENT & DATA SYSTEMS

IND MANAGE DATA SYST

115

4

646

660

15

0263-5577

DOIhttps://doi.org/10.1108/IMDS-11-2014-0331



Originality/value - Extant research has mainly focussed on the motivators behind the continued usage of mobile services. However, the inhibitors, such as switching cost and RTC, have been less considered in the research on the continued usage of mobile services. Also, only a little research has examined the components of switching costs and how they affect the intention to continue using mobile services. The current study attempts to fill these research gaps.




Last updated on 2024-26-11 at 21:17