Understanding continuance intention of mobile instant messaging Motivators and inhibitors
: Gan CM, Li HX
Publisher: EMERALD GROUP PUBLISHING LIMITED
: 2015
: Industrial Management and Data Systems
: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
: IND MANAGE DATA SYST
: 115
: 4
: 646
: 660
: 15
: 0263-5577
DOI: https://doi.org/10.1108/IMDS-11-2014-0331
Originality/value - Extant research has mainly focussed on the motivators behind the continued usage of mobile services. However, the inhibitors, such as switching cost and RTC, have been less considered in the research on the continued usage of mobile services. Also, only a little research has examined the components of switching costs and how they affect the intention to continue using mobile services. The current study attempts to fill these research gaps.