A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Understanding continuance intention of mobile instant messaging Motivators and inhibitors
Tekijät: Gan CM, Li HX
Kustantaja: EMERALD GROUP PUBLISHING LIMITED
Julkaisuvuosi: 2015
Journal: Industrial Management and Data Systems
Tietokannassa oleva lehden nimi: INDUSTRIAL MANAGEMENT & DATA SYSTEMS
Lehden akronyymi: IND MANAGE DATA SYST
Vuosikerta: 115
Numero: 4
Aloitussivu: 646
Lopetussivu: 660
Sivujen määrä: 15
ISSN: 0263-5577
DOI: https://doi.org/10.1108/IMDS-11-2014-0331
Originality/value - Extant research has mainly focussed on the motivators behind the continued usage of mobile services. However, the inhibitors, such as switching cost and RTC, have been less considered in the research on the continued usage of mobile services. Also, only a little research has examined the components of switching costs and how they affect the intention to continue using mobile services. The current study attempts to fill these research gaps.
