Understanding continuance intention of mobile instant messaging Motivators and inhibitors - UTU Research Portal

A1 Refereed original research article in a scientific journal

Understanding continuance intention of mobile instant messaging Motivators and inhibitors

Authors: Gan CM, Li HX

Publisher: EMERALD GROUP PUBLISHING LIMITED

Publication year: 2015

Journal: Industrial Management and Data Systems

Journal name in source: INDUSTRIAL MANAGEMENT & DATA SYSTEMS

Journal acronym: IND MANAGE DATA SYST

Volume: 115

Issue: 4

First page : 646

Last page: 660

Number of pages: 15

ISSN: 0263-5577

DOI: https://doi.org/10.1108/IMDS-11-2014-0331

Abstract

Originality/value - Extant research has mainly focussed on the motivators behind the continued usage of mobile services. However, the inhibitors, such as switching cost and RTC, have been less considered in the research on the continued usage of mobile services. Also, only a little research has examined the components of switching costs and how they affect the intention to continue using mobile services. The current study attempts to fill these research gaps.