Generations go digital: The case of fashion retailing

: Anna-Maija Kohijoki, Heli Marjanen

: Christoph Teller, Xavier Brusset, Herbert Kotzab

: Colloqium on European Research in Retailing

: 2018

: Proceedings of the Colloquium on European Research in Retailing (CERR) 2018

: 37

: 42

: 978-1-84469-034-3

: https://cerr.sciencesconf.org/data/pages/FINAL_CERR2018_PROCEEDINGS.pdf(external)

: https://research.utu.fi/converis/portal/detail/Publication/31761822(external)