Why Do Small and Medium-Size Freemium Game Developers Use Game Analytics?
: Antti Koskenvoima, Matti Mäntymäki
: Marijn Janssen, Matti Mäntymäki, Jan Hidders, Bram Klievink, Winfried Lamersdorf, Bastiaan van Loenen, Anneke Zuiderwijk
: IFIP Conference on e-Business, e-Services, e-Society
Publisher: Springer Verlag
: 2015
: Open and Big Data Management and Innovation : 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Delft, The Netherlands, October 13-15, 2015, Proceedings
: OPEN AND BIG DATA MANAGEMENT AND INNOVATION, I3E 2015
: LECT NOTES COMPUT SC
: Lecture Notes in Computer Science
: 9373
: 326
: 337
: 12
: 978-3-319-25012-0
: 978-3-319-25013-7
: 0302-9743
DOI: https://doi.org/10.1007/978-3-319-25013-7_26
The increased use of the freemium business model and the introduction of new tools have made analytics pervasive in the video game industry. The research on game analytics is scant and descriptive. Thus, reasons for employing game analytics are not well understood. In this study, we analyze data collected with a set of in-depth interviews from small and medium-sized freemium game developers. The results show that game analytics is used to (1) assist design, (2) to reduce the risks associated with launching new games, and (3) to communicate with investors and publishers. The study advances the research on the business value of game analytics.
