Why Do Small and Medium-Size Freemium Game Developers Use Game Analytics?




Antti Koskenvoima, Matti Mäntymäki

Marijn Janssen, Matti Mäntymäki, Jan Hidders, Bram Klievink, Winfried Lamersdorf, Bastiaan van Loenen, Anneke Zuiderwijk

IFIP Conference on e-Business, e-Services, e-Society

PublisherSpringer Verlag

2015

Open and Big Data Management and Innovation : 14th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2015, Delft, The Netherlands, October 13-15, 2015, Proceedings

OPEN AND BIG DATA MANAGEMENT AND INNOVATION, I3E 2015

LECT NOTES COMPUT SC

Lecture Notes in Computer Science

9373

326

337

12

978-3-319-25012-0

978-3-319-25013-7

0302-9743

DOIhttps://doi.org/10.1007/978-3-319-25013-7_26



The increased use of the freemium business model and the introduction of new tools have made analytics pervasive in the video game industry. The research on game analytics is scant and descriptive. Thus, reasons for employing game analytics are not well understood. In this study, we analyze data collected with a set of in-depth interviews from small and medium-sized freemium game developers. The results show that game analytics is used to (1) assist design, (2) to reduce the risks associated with launching new games, and (3) to communicate with investors and publishers. The study advances the research on the business value of game analytics.




Last updated on 2024-26-11 at 22:47