How Causal Locus Affects Consumers' Emotions when Co-Production Results are Unsatisfactory?

: Larissa Carine Braz Becker, Natália Araújo Pacheco, Vinícius Andrade Brei

: -

: North American Association for Consumer Research North America Conference

: 2014

Advances in Consumer Research

: ACR Conference Proceedings

: NA - Advances in Consumer Research

: 42

: 0098-9258