B3 Non-refereed article in a conference publication

How Causal Locus Affects Consumers' Emotions when Co-Production Results are Unsatisfactory?

Authors: Larissa Carine Braz Becker, Natália Araújo Pacheco, Vinícius Andrade Brei

Editors: -

Conference name: North American Association for Consumer Research North America Conference

Publication year: 2014

Journal: Advances in Consumer Research

Book title : ACR Conference Proceedings

Series title: NA - Advances in Consumer Research

Volume: 42

ISSN: 0098-9258

Web address : http://www.acrwebsite.org/volumes/v42/acr_v42_17142.pdf