Customer Participation and Value Creation: A Systematic Review and Research Implications



: Mustak Mekhail, Jaakkola Elina, Halinen Aino

Publisher: Emerald

: 2013

 Managing Service Quality (jatkuu nimellä: Journal of Service Theory and Practice)

: MANAGING SERVICE QUALITY

: MANAG SERV QUAL

: 23

: 4

: 341

: 359

: 19

: 0960-4529

DOI: https://doi.org/10.1108/MSQ-03-2013-0046


Originality/value - This paper provides a structured overview of the empirical and conceptual research addressing customer participation and brings forth evidences regarding its value outcomes, thereby contributing to extant knowledge on value creation.


Customer participation, Customers, Literature review, Managers, Offerings creation, Value outcomes



Last updated on 26/11/2024 11:52:37 PM