When and why does the name of the brand still matter?: Developing the temporal dimension of brand name equity theory - UTU Research Portal - UTU Research Portal

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When and why does the name of the brand still matter?: Developing the temporal dimension of brand name equity theory

: Griff Round, Stuart Roper

Publisher: Emerald

: 2017

European Journal of Marketing

: 51

: 11/12

: 20

: 0309-0566

DOI: https://doi.org/10.1108/EJM-06-2016-0360

: https://doi.org/10.1108/EJM-06-2016-0360