A1 Refereed original research article in a scientific journal

When and why does the name of the brand still matter?: Developing the temporal dimension of brand name equity theory

Authors: Griff Round, Stuart Roper

Publisher: Emerald

Publication year: 2017

Journal: European Journal of Marketing

Volume: 51

Issue: 11/12

Number of pages: 20

ISSN: 0309-0566

DOI: https://doi.org/10.1108/EJM-06-2016-0360

Web address : https://doi.org/10.1108/EJM-06-2016-0360