O2 Muu julkaisu

Mastering the free-to-fee service transition in business markets: A taxonomy, roadmap, and agenda for academic inquiry



Tekijät: Wolfgang Ulaga, Mekhail Mustak, Marcella Grohmann

Konferenssin vakiintunut nimi: Biennial International Conference on Business Market Management in Association with EMAC

Julkaisuvuosi: 2017

Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/28630647



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Last updated on 2024-26-11 at 20:10