Launching Burana as an Over-the-Counter Painkiller – How to Capitalize on the First Mover Advantage?

: Elina Pelto, Eeva-Liisa Vahtera

: Niina Nummela

: University of Turku, School of Economics

: 2011

: Keeping up the Legacy – interactive teaching in marketing and international business. Cases in honour of lecturer Martti Salo

: Publications of the Turku School of Economics

: Series C1/2011

: 61

: 66

: 978-952-249-153-4

: 0357-4679