B2 Non-refereed book chapter or chapter in a compilation book

Launching Burana as an Over-the-Counter Painkiller – How to Capitalize on the First Mover Advantage?

Authors: Elina Pelto, Eeva-Liisa Vahtera

Editors: Niina Nummela

Publishing place: University of Turku, School of Economics

Publication year: 2011

Book title : Keeping up the Legacy – interactive teaching in marketing and international business. Cases in honour of lecturer Martti Salo

Series title: Publications of the Turku School of Economics

Number in series: Series C1/2011

First page : 61

Last page: 66

ISBN: 978-952-249-153-4

ISSN: 0357-4679

Web address : http://www.doria.fi/handle/10024/113590?show=full