YouTube
: Johansson Marjut
: Hoffman Christian R., Bublitz Wolfram
: Berlin/Boston
: 2017
: Pragmatics of Social Media
: Handbook of Pragmatics
: 11
: 173
: 200
: 28
: 978-3-11-043969-4
: 978-3-11-043107-0
: https://research.utu.fi/converis/portal/detail/Publication/26814085(external)
In this chapter, first, I will give an overview of the timeline of
YouTube and its predecessors in the film and media history. In addition, I will
look into popular phenomena on YouTube as well as its technological affordances
in order to pave the way to studies of pragmatics on YouTube. Then, I will
discuss videos from the following perspectives: categorization of videos as
communicative genres, YouTube micro-celebrity and fame, and representations of
the cultural other on YouTube. Finally, I will consider YouTube videos from the
perspectives of networked audience, participation frameworks, comment
discussions, conflicts, and commentary videos.