YouTube




Johansson Marjut

Hoffman Christian R., Bublitz Wolfram

Berlin/Boston

2017

Pragmatics of Social Media

Handbook of Pragmatics

11

173

200

28

978-3-11-043969-4

978-3-11-043107-0

https://research.utu.fi/converis/portal/detail/Publication/26814085(external)



In this chapter, first, I will give an overview of the timeline of
YouTube and its predecessors in the film and media history. In addition, I will
look into popular phenomena on YouTube as well as its technological affordances
in order to pave the way to studies of pragmatics on YouTube. Then, I will
discuss videos from the following perspectives: categorization of videos as
communicative genres, YouTube micro-celebrity and fame, and representations of
the cultural other on YouTube. Finally, I will consider YouTube videos from the
perspectives of networked audience, participation frameworks, comment
discussions, conflicts, and commentary videos.


                      


Last updated on 2024-26-11 at 12:08