A3 Refereed book chapter or chapter in a compilation book
YouTube
Authors: Johansson Marjut
Editors: Hoffman Christian R., Bublitz Wolfram
Publishing place: Berlin/Boston
Publication year: 2017
Book title : Pragmatics of Social Media
Series title: Handbook of Pragmatics
Number in series: 11
First page : 173
Last page: 200
Number of pages: 28
ISBN: 978-3-11-043969-4
eISBN: 978-3-11-043107-0
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/26814085
In this chapter, first, I will give an overview of the timeline of
YouTube and its predecessors in the film and media history. In addition, I will
look into popular phenomena on YouTube as well as its technological affordances
in order to pave the way to studies of pragmatics on YouTube. Then, I will
discuss videos from the following perspectives: categorization of videos as
communicative genres, YouTube micro-celebrity and fame, and representations of
the cultural other on YouTube. Finally, I will consider YouTube videos from the
perspectives of networked audience, participation frameworks, comment
discussions, conflicts, and commentary videos.
Downloadable publication This is an electronic reprint of the original article. |  |
