Treasured Festival Attendance: The Role of Word-of-Mouth in Managing Value Co-Creation in Festivals (conference proceeding)

: Luonila Mervi, Suomi Kati

: AIMAC

: International conference on arts and cultural management

: 2015

: Proceedings

: http://aimac2015-aix-marseille.univ-amu.fr/themes/aimac/papers/PS6_track2/162.pdf