Other publication

Treasured Festival Attendance: The Role of Word-of-Mouth in Managing Value Co-Creation in Festivals (conference proceeding)

Authors: Luonila Mervi, Suomi Kati

Editors: AIMAC

Conference name: International conference on arts and cultural management

Publication year: 2015

Book title : Proceedings

Web address : http://aimac2015-aix-marseille.univ-amu.fr/themes/aimac/papers/PS6_track2/162.pdf(external)