A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
Translation Mechanisms of International Market Shaping: The Transformation of St. Petersburg Bread Market from 1997–2007
Tekijät: Valtteri Kaartemo, Elina Pelto
Kustantaja: Taylor & Francis
Julkaisuvuosi: 2017
Journal: Journal of East-West Business
Vuosikerta: 23
Numero: 3
Sivujen määrä: 23
ISSN: 1066-9868
eISSN: 1528-6959
DOI: https://doi.org/10.1080/10669868.2017.1313802
Verkko-osoite: http://www.tandfonline.com/doi/full/10.1080/10669868.2017.1313802
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/22095221
There is a need to understand how indigenous markets transform following
foreign entry. We refer to this transformation as international market shaping—the
progression of a set of cross-border activities that contribute to changes in
economic exchange. Building on the markets-as-practice literature and an
explorative longitudinal single-case study conducted in the St. Petersburg
bread market (1997–2007), we study international market-shaping mechanisms that
translate a foreign company’s idea of a market into market practices. We contribute
to the literature by identifying four translation mechanisms of international
market shaping: advice, demonstration, requirements and management mobility.
Ladattava julkaisu This is an electronic reprint of the original article. |  |
