A1 Refereed original research article in a scientific journal
Translation Mechanisms of International Market Shaping: The Transformation of St. Petersburg Bread Market from 1997–2007
Authors: Valtteri Kaartemo, Elina Pelto
Publisher: Taylor & Francis
Publication year: 2017
Journal: Journal of East-West Business
Volume: 23
Issue: 3
Number of pages: 23
ISSN: 1066-9868
eISSN: 1528-6959
DOI: https://doi.org/10.1080/10669868.2017.1313802
Web address : http://www.tandfonline.com/doi/full/10.1080/10669868.2017.1313802
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/22095221
There is a need to understand how indigenous markets transform following
foreign entry. We refer to this transformation as international market shaping—the
progression of a set of cross-border activities that contribute to changes in
economic exchange. Building on the markets-as-practice literature and an
explorative longitudinal single-case study conducted in the St. Petersburg
bread market (1997–2007), we study international market-shaping mechanisms that
translate a foreign company’s idea of a market into market practices. We contribute
to the literature by identifying four translation mechanisms of international
market shaping: advice, demonstration, requirements and management mobility.
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