CSR and city branding - what good can a city do?
(Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK)

: Ulla Hakala

: Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation

: Greenleaf Publishing, Saltaire, UK; GBC2016, Bradford, UK

: 2016