CSR and city branding - what good can a city do? (Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK) - UTU Tutkimustietojärjestelmä

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CSR and city branding - what good can a city do?
(Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK)

Tekijät: Ulla Hakala

Konferenssin vakiintunut nimi: Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation

Kustannuspaikka: Greenleaf Publishing, Saltaire, UK; GBC2016, Bradford, UK

Julkaisuvuosi: 2016

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Hakala_CSRcity_022016.pdf