Other publication
CSR and city branding - what good can a city do?
(Esitys 11th Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation -konferenssissa, 27.-29.4. 2014 Bradford, UK)
Authors: Ulla Hakala
Conference name: Global Brand Conference of the Academy of Marketing’s SIG in Brand, Identity and Corporate Reputation
Publishing place: Greenleaf Publishing, Saltaire, UK; GBC2016, Bradford, UK
Publication year: 2016
Downloadable publication This is an electronic reprint of the original article. |