A4 Refereed article in a conference publication
Stating Best Commercialization Method: An Unanswered Question from Scholars and Practitioners
Authors: Saheed A. Gbadegeshin
Conference name: International Conference on Research, Innovation and Commercialisation
Publisher: World Academy of Science, Engineering and Technology
Publication year: 2017
Journal:: International journal of mechanical, industrial science and engineering
Number in series: 5
Volume: 11
Issue: 5
First page : 1181
Last page: 1187
Number of pages: 7
ISSN: 1307-6892
Web address : http://waset.org/publications/10007040/stating-best-commercialization-method-an-unanswered-question-from-scholars-and-practitioners
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/20527898
Commercialization method is a means to make inventions available at the market for final consumption. It is described as an important tool for keeping business enterprises sustainable and improving national economic growth. Thus, there are several scholarly publications on it, either presenting or testing different methods for commercialization. However, young entrepreneurs, technologists and scientists would like to know the best method to commercialize their innovations. Then, this question arises: What is the best commercialization method? To answer the question, a systematic literature review was conducted, and practitioners were interviewed. The literary results revealed that there are many methods but new methods are needed to improve commercialization especially during these times of economic crisis and political uncertainty. Similarly, the empirical results showed there are several methods, but the best method is the one that reduces costs, reduces the risks associated with uncertainty, and improves customer participation and acceptability. Therefore, it was concluded that new commercialization method is essential for today's high technologies and a method was presented.
Downloadable publication This is an electronic reprint of the original article. |