A4 Refereed article in a conference publication

Stating Best Commercialization Method: An Unanswered Question from Scholars and Practitioners




AuthorsSaheed A. Gbadegeshin

Conference nameInternational Conference on Research, Innovation and Commercialisation

PublisherWorld Academy of Science, Engineering and Technology

Publication year2017

Journal:International journal of mechanical, industrial science and engineering

Number in series5

Volume11

Issue5

First page 1181

Last page1187

Number of pages7

ISSN1307-6892

Web address http://waset.org/publications/10007040/stating-best-commercialization-method-an-unanswered-question-from-scholars-and-practitioners

Self-archived copy’s web addresshttps://research.utu.fi/converis/portal/detail/Publication/20527898


Abstract

Commercialization method is a means to make inventions available at the market for final consumption. It is described as an important tool for keeping business enterprises sustainable and improving national economic growth. Thus, there are several scholarly publications on it, either presenting or testing different methods for commercialization. However, young entrepreneurs, technologists and scientists would like to know the best method to commercialize their innovations. Then, this question arises: What is the best commercialization method? To answer the question, a systematic literature review was conducted, and practitioners were interviewed. The literary results revealed that there are many methods but new methods are needed to improve commercialization especially during these times of economic crisis and political uncertainty. Similarly, the empirical results showed there are several methods, but the best method is the one that reduces costs, reduces the risks associated with uncertainty, and improves customer participation and acceptability. Therefore, it was concluded that new commercialization method is essential for today's high technologies and a method was presented.


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Last updated on 2024-26-11 at 19:41