A1 Vertaisarvioitu alkuperäisartikkeli tieteellisessä lehdessä
The involvement and influence of emotions in problematic business relationships
Tekijät: Jaana Tähtinen, Keith Blois
Kustantaja: Elsevier
Julkaisuvuosi: 2011
Journal: Industrial Marketing Management
Tietokannassa oleva lehden nimi: Industrial Marketing Management
Vuosikerta: 40
Numero: 6
Aloitussivu: 907
Lopetussivu: 918
Sivujen määrä: 12
ISSN: 0019-8501
DOI: https://doi.org/10.1016/j.indmarman.2011.06.030
Verkko-osoite: http://api.elsevier.com/content/abstract/scopus_id:80052259004
This paper discusses emotions as mediators in business-to-business relationships which is an understudied topic. Yet within consumer marketing, emotions have been widely studied, and calls have been made for business relationship research to take account of managers' emotions. This study addresses the gap by firstly establishing the relevance of emotions in problematic business relationships and secondly showing how emotions are a major component in determining the outcomes of the problematic relationships. Interview data in the form of narratives describing problematic relationships is analyzed and identifies both the emotions experienced by participants and their role in the future course of the business relationship. © 2011 Elsevier Inc.