This article examines the association between Finn’s political orientation and preferences regarding

hedonistic and mundane consumer activities. Data derived from national-level surveys

collected in Finland in 2009 (n51,202) and 2014 (n51,351) suggests that political party identification

is an important predictor of perceived consumption, even after controlling for the effects of

key socio-demographic factors. In general, supporters of the right-wing National Coalition Party

consider themselves as high-level consumers more often than the supporters of other political parties

do. The results also show that there have been very few temporal changes in the association

between party identification and consumption preferences. The effect of party identification is

stronger for hedonistic activities than for mundane activities. It is argued that political party identification

has similar impact on individual’s consumer preferences as other lifestyle and social

network factors have. The findings offer us new possibilities for further research addressing consumer

activities, and other behavioural correlates of political orientation.