A1 Refereed original research article in a scientific journal
Does party identification associate with consumer preferences?
Analyzing Finnish consumers in 2009 and 2014
Authors: Aki Koivula, Pekka Räsänen, Arttu Saarinen
Publisher: Wiley-Blackwell Publishing Ltd.
Publication year: 2017
Journal: International Journal of Consumer Studies
Volume: 41
Issue: 5
First page : 475
Last page: 483
Number of pages: 9
ISSN: 1470-6423
eISSN: 1470-6431
DOI: https://doi.org/10.1111/ijcs.12355(external)
Web address : http://onlinelibrary.wiley.com/doi/10.1111/ijcs.12355/full(external)
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/19275559(external)
This article examines the association between Finn’s political orientation and preferences regarding
hedonistic and mundane consumer activities. Data derived from national-level surveys
collected in Finland in 2009 (n51,202) and 2014 (n51,351) suggests that political party identification
is an important predictor of perceived consumption, even after controlling for the effects of
key socio-demographic factors. In general, supporters of the right-wing National Coalition Party
consider themselves as high-level consumers more often than the supporters of other political parties
do. The results also show that there have been very few temporal changes in the association
between party identification and consumption preferences. The effect of party identification is
stronger for hedonistic activities than for mundane activities. It is argued that political party identification
has similar impact on individual’s consumer preferences as other lifestyle and social
network factors have. The findings offer us new possibilities for further research addressing consumer
activities, and other behavioural correlates of political orientation.
Downloadable publication This is an electronic reprint of the original article. |  |
