From Customer to Actor Engagement: Exploring a Broadened Conceptual Domain
(Abstrakti esityksestä EMAC2016 -konferensissa, 24.-27.5. 2016, Oslo, Norway)

: Roderick Brodie, Julia Fehrer, Elina Jaakkola,Jodie Conduit, Linda Hollebeek

: Klemens Knoeferle

: Marketing in the age of data

: EMAC Conference

: 2016

: Marketing in the age of data

: 978-82-8247-284-5

: 978-82-8247-285-2

: http://gyroconference.event123.no/BI/EMAC2016/pop.cfm?FuseAction=Doc&pAction=View&pDocumentId=67883