Determinants of Power in Supplier-Manufacturer Relationships in the Turkish Automotive Industry
: Akpinar Murat, Zettinig Peter
Publisher: Taylor & Francis
: 2008
: Journal of Euromarketing
: 17
: 3-4
: 145
: 158
: 1528-6967
DOI: https://doi.org/10.1080/10496480802511273
This research analyses relationships between automotive suppliers and original equipment manufacturers in the context of the Turkish automotive industry. By applying a power lens from a suppliers' perspective, a framework is developed that identifies determinants of power distribution in industrial relationships. An empirical test, using secondary data and statistical analysis, confirms significant determining factors that lead to a predominantly weak power position of suppliers in Turkey. This research implies that realising the importance of these determinants can generate a higher degree of power symmetry, which is a precondition for strategic autonomy. The article suggests four potential strategies that may be effective for attaining such objective.