Determinants of Power in Supplier-Manufacturer Relationships in the Turkish Automotive Industry




Akpinar Murat, Zettinig Peter

PublisherTaylor & Francis

2008

Journal of Euromarketing

17

3-4

145

158

1528-6967

DOIhttps://doi.org/10.1080/10496480802511273



This research analyses relationships between automotive suppliers and original equipment manufacturers in the context of the Turkish automotive industry. By applying a power lens from a suppliers' perspective, a framework is developed that identifies determinants of power distribution in industrial relationships. An empirical test, using secondary data and statistical analysis, confirms significant determining factors that lead to a predominantly weak power position of suppliers in Turkey. This research implies that realising the importance of these determinants can generate a higher degree of power symmetry, which is a precondition for strategic autonomy. The article suggests four potential strategies that may be effective for attaining such objective.



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