A1 Refereed original research article in a scientific journal

Determinants of Power in Supplier-Manufacturer Relationships in the Turkish Automotive Industry




AuthorsAkpinar Murat, Zettinig Peter

PublisherTaylor & Francis

Publication year2008

Journal: Journal of Euromarketing

Volume17

Issue3-4

First page 145

Last page158

eISSN1528-6967

DOIhttps://doi.org/10.1080/10496480802511273

Publication's open availability at the time of reportingNo Open Access

Publication channel's open availability Partially Open Access publication channel


Abstract

This research analyses relationships between automotive suppliers and original equipment manufacturers in the context of the Turkish automotive industry. By applying a power lens from a suppliers' perspective, a framework is developed that identifies determinants of power distribution in industrial relationships. An empirical test, using secondary data and statistical analysis, confirms significant determining factors that lead to a predominantly weak power position of suppliers in Turkey. This research implies that realising the importance of these determinants can generate a higher degree of power symmetry, which is a precondition for strategic autonomy. The article suggests four potential strategies that may be effective for attaining such objective.



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