Triple role of business model co-creation in business networks
: Marikka Heikkilä
Publisher: River Publisher
: 2016
: Journal of Multi Business Model Innovation and Technology
: 3
: 2
: 29
: 58
: 30
: 2245-8832
DOI: https://doi.org/10.13052/jmbmit2245-456X.321
: http://riverpublishers.com/journal_read_html_article.php?j=JMBMIT/3/2/1
This paper focuses on the topics of learning and coordination within
emerging business networks. It discusses the triple role of Business Model
co-creation process within business networks: first the process helps the
business network to learn and create trust between the partners, second it
helps the partners to estimate the feasibility and fairness of the cooperation,
and third, it helps the business network to agree on the use of differing
coordination mechanisms. This paper contributes to the existing literature
on business model co-creation and coordination in networked settings.