A1 Refereed original research article in a scientific journal

Triple role of business model co-creation in business networks




AuthorsMarikka Heikkilä

PublisherRiver Publisher

Publication year2016

JournalJournal of Multi Business Model Innovation and Technology

Volume3

Issue2

First page 29

Last page58

Number of pages30

eISSN2245-8832

DOIhttps://doi.org/10.13052/jmbmit2245-456X.321

Web address http://riverpublishers.com/journal_read_html_article.php?j=JMBMIT/3/2/1


Abstract







This paper focuses on the topics of learning and coordination within
emerging business networks. It discusses the triple role of Business Model
co-creation process within business networks: first the process helps the
business network to learn and create trust between the partners, second it
helps the partners to estimate the feasibility and fairness of the cooperation,
and third, it helps the business network to agree on the use of differing
coordination mechanisms. This paper contributes to the existing literature
on business model co-creation and coordination in networked settings. 





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Last updated on 2024-26-11 at 17:23