Clearing the paradigmatic fog: A rejoinder to responses
: Möller Kristian, Halinen Aino
Publisher: Elsevier Inc.
: 2023
Industrial Marketing Management
: Industrial Marketing Management
: 113
: 295
: 299
: 0019-8501
: 1873-2062
DOI: https://doi.org/10.1016/j.indmarman.2023.07.002
: https://doi.org/10.1016/j.indmarman.2023.07.002
: https://research.utu.fi/converis/portal/detail/Publication/180474909
Advancing business marketing theory and research, Clarifying metatheoretical analysis, Clearing the paradigmatic fog in b2b marketing, Comparing the North American mainstream research with the IMP research
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