A1 Refereed original research article in a scientific journal
A scene-setter, matchmaker, or co-creator? The role of the HEI in the CCI ecosystem engagement when branding a place
Authors: Pohjola Tuomas, Aalto Johanna, Lemmetyinen Arja, Nieminen Lenita
Publisher: Sage
Publication year: 2023
Journal: Industry and Higher Education
Journal name in source: INDUSTRY AND HIGHER EDUCATION
Journal acronym: IND HIGHER EDUC
Number of pages: 9
ISSN: 0950-4222
eISSN: 2043-6858
DOI: https://doi.org/10.1177/09504222231177982
Web address : https://journals.sagepub.com/doi/full/10.1177/09504222231177982
Self-archived copy’s web address: https://research.utu.fi/converis/portal/detail/Publication/180013855
This article focuses on the third mission of higher education institutions (HEIs) and their role in the ecosystem of creative and cultural industries (CCIs) consisting of the innovation framework (Quadruple Helix) stakeholders. The article provides a comprehensive literature review of the role of HEIs as the knowledge-creating and engaging actor in the CCI ecosystem and place brand co-creation. The research paves the way for empirical validations of our longitudinal and multi-method research to highlight the ability of a university to implement its third mission of supporting the CCI ecosystem engagement to strengthen place branding efforts in regional development. We utilized relational access to collect extensive qualitative data, which provides an understanding of the shift of knowledge transfer processes toward an intensive engagement in economic and social development in the CCIs' ecosystem and place brand co-creation. In conclusion, we present the role of HEIs in CCI ecosystem stakeholder engagement as one living a sustainable and inclusive place brand.
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