A4 Vertaisarvioitu artikkeli konferenssijulkaisussa

What Drives User Engagement of Theme Park Apps?: Utilitarian, Hedonic, or Social Gratifications




TekijätLong Ting

ToimittajaHongxiu Li, Maedeh Ghorbanian Zolbin, Robert Krimmer, Jukka Kärkkäinen, Chenglong Li, Reima Suomi

Konferenssin vakiintunut nimiInternational Conference on Well-Being in the Information Society

KustantajaSpringer Science and Business Media Deutschland GmbH

KustannuspaikkaCham

Julkaisuvuosi2022

JournalCommunications in Computer and Information Science

Kokoomateoksen nimiWell-Being in the Information Society: When the Mind Breaks: 9th International Conference, WIS 2022, Turku, Finland, August 25–26, 2022, Proceedings

Tietokannassa oleva lehden nimiCommunications in Computer and Information Science

Sarjan nimi Communications in Computer and Information Science

Vuosikerta1626

Aloitussivu204

Lopetussivu219

ISBN978-3-031-14831-6

eISBN978-3-031-14832-3

ISSN1865-0929

DOIhttps://doi.org/10.1007/978-3-031-14832-3_14

Verkko-osoitehttps://link.springer.com/chapter/10.1007/978-3-031-14832-3_14

Rinnakkaistallenteen osoitehttps://research.utu.fi/converis/portal/detail/Publication/176487670


Tiivistelmä

This study seeks to examine the determinants of user engagement in theme park apps from a uses and gratification perspective. Specifically, three different gratifications: utilitarian (i.e., utilitarian value, perceived ease of use, and convenience), hedonic (i.e., hedonic value and curiosity fulfillment), and social (i.e., social interaction and presence) gratifications are proposed to affect user engagement, which comprises three dimensions: cognitive, affective, and behavioral engagement. The research model was tested by collecting data via an online survey (N = 347). The results show that all utilitarian, hedonic, and social gratifications can facilitate users’ cognitive and affective engagement, while behavioral engagement is only affected by utilitarian and hedonic gratification. This study enriches the understanding of what motivates user engagement in theme park apps and offers practical implications for park managers.


Ladattava julkaisu

This is an electronic reprint of the original article.
This reprint may differ from the original in pagination and typographic detail. Please cite the original version.





Last updated on 2024-26-11 at 23:08