A4 Vertaisarvioitu artikkeli konferenssijulkaisussa
What Drives User Engagement of Theme Park Apps?: Utilitarian, Hedonic, or Social Gratifications
Tekijät: Long Ting
Toimittaja: Hongxiu Li, Maedeh Ghorbanian Zolbin, Robert Krimmer, Jukka Kärkkäinen, Chenglong Li, Reima Suomi
Konferenssin vakiintunut nimi: International Conference on Well-Being in the Information Society
Kustantaja: Springer Science and Business Media Deutschland GmbH
Kustannuspaikka: Cham
Julkaisuvuosi: 2022
Journal: Communications in Computer and Information Science
Kokoomateoksen nimi: Well-Being in the Information Society: When the Mind Breaks: 9th International Conference, WIS 2022, Turku, Finland, August 25–26, 2022, Proceedings
Tietokannassa oleva lehden nimi: Communications in Computer and Information Science
Sarjan nimi: Communications in Computer and Information Science
Vuosikerta: 1626
Aloitussivu: 204
Lopetussivu: 219
ISBN: 978-3-031-14831-6
eISBN: 978-3-031-14832-3
ISSN: 1865-0929
DOI: https://doi.org/10.1007/978-3-031-14832-3_14
Verkko-osoite: https://link.springer.com/chapter/10.1007/978-3-031-14832-3_14
Rinnakkaistallenteen osoite: https://research.utu.fi/converis/portal/detail/Publication/176487670
This study seeks to examine the determinants of user engagement in theme park apps from a uses and gratification perspective. Specifically, three different gratifications: utilitarian (i.e., utilitarian value, perceived ease of use, and convenience), hedonic (i.e., hedonic value and curiosity fulfillment), and social (i.e., social interaction and presence) gratifications are proposed to affect user engagement, which comprises three dimensions: cognitive, affective, and behavioral engagement. The research model was tested by collecting data via an online survey (N = 347). The results show that all utilitarian, hedonic, and social gratifications can facilitate users’ cognitive and affective engagement, while behavioral engagement is only affected by utilitarian and hedonic gratification. This study enriches the understanding of what motivates user engagement in theme park apps and offers practical implications for park managers.
Ladattava julkaisu This is an electronic reprint of the original article. |